Snapchat was once popular in Brazil, but in recent years it has lost relevance among young people. In this context, Creators.llc was challenged to create a program that would promote and teach students about the platform's tools.

The program addressed topics such as Storytelling, Graphic Design, Art Direction, Community Engagement, Augmented Reality, Editing Tools, Photography and Oratory, focused on Snapchat's tools and features. We used the universities campus as stages for some live classes to enhance learning and social exchange.

My role was to design the program’s educational plan, defining the theme of the classes using Snapchat’s most valuable tools, as well as curating, inviting, and directing the teachers. I also designed the website interface and communication pieces.

see program's website

Client: Snapchat
Agency: Creators.llc
Director: Rodrigo Allgayer
Experience Design and Curatorship: Denise Saito
Project Management / Customer Service: Thais Young
Community Management: Bianca Ferreira